A federally insured financial institution that issues credit and debit cards; this is the cardholder's financial institution. The issuing bank assumes primary liability for the consumer's capacity to pay off debts they incur with their card. In the case of credit cards, the issuing bank extends a line of credit to the consumer. Liability for non-payment is then shared by the issuing bank and the acquiring bank, according to rules established by the card association brand.
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