My Merchant Account Blog
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AVS
Thursday, February 17, 2011
A fraud deterrent technique used in card-notpresent situations. AVS offers various levels of address verification detail, including cardholder ZIP codes and street numbers.The Address Verification Service (AVS) is an extra security measure that could substantially reduce the number of disputed transactions you have to deal with. As the name suggests, AVS verifies a cardholder’s billing address. The system works by checking the street address and postcode supplied by the buyer, which are included in the message you send during the normal course of a transaction authorisation.
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