My Merchant Account Blog

Credit Card Logos

Friday, February 23, 2007

When accepting credit cards on your website, you want customers to know what card associations (Visa, MasterCard, Discover, American Express, etc.) that you accept.  Each card association has their authorized logos available from their website for you to download and display. Usually, when you apply for a merchant account, Visa, MasterCard, and Discover brands are automatically included in your merchant account and American Express will require separate approval.

Visa Logo

The Visa logo is used to show that you accept Visa credit cards and possibly debit cards on your website.  Most debits cards issued today will have a Visa or MasterCard logo on them.  If your debit card has this, chances are that you can use your card anywhere Visa is accepted.  Visa Brand Mark Artwork has the instructions and logos that you can download to use on your website.

MasterCard Logo

The MasterCard logo is used to show that you accept MasterCard credit cards.  MasterCard actually has two images.  One is acceptance marks to indicate that you accept MasterCard.  Another is the brand mark which is used to when you are marketing or promoting MasterCard's products and programs.  You can download the MasterCard Acceptance Marks or Brand Marks from MasterCard's official website.  These images are permitted when you accept MasterCard.

Discover Logo

The Discover Logo is used to show that you accept the Discover Card as a payment option. If you do not use the Discover Logo, you must use the text Discover Network to show customers that you accept the Discover Card.  And if you are talking to customers over the phone, you should ask the customer if they will be using the Discover Network Card to pay for the purchase.  You can download the Discover logos from their official website to use on your e-commerce driven website.

American Express Logo

The American Express logo is used to show that you accept American Express on your e-commerce website.  You can download American Express's logos from their official website after providing some more information as well to American Express.

As you can see though, most of the website above will provide the card association's logos.  Just make sure you are familiar with each of the card associations regulations on displaying their logo on your website.

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